Why should writers care about trademark law?

As a result of the popularity of the word “start-up” and the development of the technology of telecommunications, trademarks appear to be important only to tech companies. However, this is far from true. The reality is that individuals and companies should be equally interested in know about trademarks and their multiple benefits. In the case of writers, a good trademark could definitely change their lives. Before jumping into the subject, let me give you an interesting fact: J.K. Rowling, the author of the Harry Potter books that have impacted millions of teens worldwide, earns millions from the ownership and licensing of several trademarks.

The protection of titles

The first aspect that is important to consider is that, unlike copyright law, trademark law protects titles. This means that even though you may not be declared the exclusive author, the title of a book and as a result of that two looks could have the same name, having a title or a character trademarked can allow you to own the exclusive right to use a title or the name of a character. Additionally, phrases may also be protected under trademark law. In fact, in 2019, Warner Bros Entertainment filed a trademark application for the phrase “I solemnly swear that I am up to no good.” However, the United States Patents and Trademark Office denied the application. In…